Any business owner, freelancer, influencer, or entrepreneur could benefit from a thriving digital presence. It’s not always simple or easy to get a solid following, but there are a few ways that have proven to be effective.
It’s a process that could take time, but you’re sure to see results if you put your time and energy into the right places. We’re going to explore some of those methods in this article, giving you some insight into what can be done to start laying your digital foundation.
Tips for Building a Digital Presence
It’s crucial that you have an idea of what you’re looking to promote or do online before you start building your presence. In other words, you can’t really just create a few accounts, make scattered posts, and hope to see thousands of followers.
You should be promoting your business, art, or ideas in order for people to get on board. That might seem intuitive, but it’s important to note.
It’s also important to note that you should have a strategy and vision for what you hope to accomplish. That could mean setting a goal for followers, website traffic, or an impression that you’d like to give to your audience.
When you have a fixed identity such as a business, coupled with some clear-cut goals, you’ll be ready to start making an impact online.
Laying the Foundation
The core of your project should be a website. Building a website requires a fine touch, SEO sensibilities, and an understanding of how search algorithms work.
In most cases, whatever is best for the user is best for your visibility online. Search engines use an algorithm designed to find sites that will be most useful to the user. That means having an intuitive site layout, providing value to users, and ensuring that your pages don’t have any dead links.
There’s a lot more to search engine optimization, but the fine details won’t matter much if your website is shoddy.
Next, you want to create pages on the sites that your users are active on. Some demographic research should point you in the right direction. Maybe your users are most active on Instagram and Twitter, for example.
Get active on those platforms and start posting on a schedule. Regular content provides users with the opportunity to engage with that content and promote it to their friends.
That also means that you have to come up with content that’s interesting and useful to your audience. This doesn’t always have to be information about your product or service. It could also be information that pertains to the niche that you find yourself in.
One great way to find topics for content is keyword research. Research popular keywords in your niche and great content in response to those terms. For example, your users might be searching “how to enjoy a road trip,” so you create a list of your own favorite ways to enjoy life on the road.
Each time you create content in this way, you’ll see an uptick in followers and interest in your pages.
Want to Dig Deeper?
Cultivating your digital presence requires a lot of hands-on work. Fortunately, you’re not the only one who’s walked this path. We have a wealth of great digital marketing tips and tricks that have worked for site owners in the past.
Explore our site to get the information you need to create a wider audience.
