Did you know that the latest statistics show 32.5 million small businesses in the US?
The reason why your business needs a high-quality storefront sign is because of two simple reasons. The first is because it gives your business visibility and makes it easier for customers to find your shop.
The other is because a good sign is proven to increase your sales. This is the reason why having an excellent sign is so critically important for every business.
Keep reading to learn everything there is to know!
Use Bright Colors
This will make your sign more visible and attractive to potential customers. When selecting colors, consider using a high-contrast scheme to increase your sign’s visibility further.
Use your brand colors to create a cohesive look, and avoid using too many colors, as this can be overwhelming. Keep it simple and eye-catching, and you’ll be sure to make a great impression with your storefront signage.
Use an Interesting Font
To design an eye-catching business sign, it is essential to use an attractive font. This will help to ensure that potential customers can see the sign from a distance and are intrigued enough to come closer to investigate.
Some factors to consider when choosing a font include whether it is easy to read, whether it is unique, and whether it compliments the store’s overall aesthetic. Using an eye-catching font is a great way to attract attention to your business and help to boost foot traffic.
Use a Unique Shape
When deciding on a unique shape for your signage, think about what kind of image you want to project to customers and passersby. Are you a playful business with a fun-loving personality? If so, use unexpected and eye-catching shapes, like stars, circles, or even DNA strands.
If you want to convey a more serious message, consider incorporating geometric shapes into your design. Try combining shapes to create an optical illusion or 3D effect.
Use Illumination to Brighten Up Your Brand
It would be best if you ensured the light was not too harsh or too dim. You also want to ensure that the light is directed towards your sign to be easily visible from a distance. Finally, you want to ensure that your sign is made of materials that the light will not damage.
Use a Clever Slogan
Use a clever slogan that accurately reflects your brand. Brainstorm a list of potential slogans with your team, then narrow it down to the one that best encapsulates your brand and what you want to say to your customers. Once you have your slogan, work with a professional sign company to create a sign that will make it stand out.
If you want customized signage to impact your business, check this sign company for more information.
Creating a Storefront Sign
If you want to create an eye-catching storefront sign, start by brainstorming what kind of message you want to communicate. Next, consider the size, shape, and colors of your sign. Choose a font that is easy to read from a distance. Finally, ensure your sign is visible from the street and has good lighting.
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