More than 85 percent of internet users watch videos online every day.
If you’re not using online videos to advertise your business, you’re missing out on a lot of potential customers.
Do you want to start improving your business’s video marketing game? Do you want to start creating marketing videos?
If so, it helps to have a great video marketing agency on your side.
Read on to learn more about the importance of video marketing and how you can choose an agency that meets your needs.
Why Does Video Marketing Matter?
If you’re still on the fence about investing in video marketing, it helps to learn more about and understand all the benefits that this type of marketing has to offer.
The following are some of the greatest reasons why you might want to start including videos in your marketing campaigns:
- Meet your audience where they are on sites like YouTube (the second most popular search engine on the internet)
- Capture attention better than with text alone
- Tell a story and create an emotional connection
- Help people to perceive the value your business has to offer
- Provide clarity about your products or services
- Improve social media engagement
- Improve organic search engine results
Marketing videos are also available 24-7. People can learn about your business anytime and from anywhere.
Choosing the Right Video Marketing Agency
Clearly, it’s important to prioritize video marketing if you want your business to grow in 2019 and beyond. If you have no idea how to go about creating a marketing video, it’s best to hire a video marketing agency.
The following are some tips that will help you choose the right agency for the job:
Know Your Goals
Before you begin searching for a video marketing agency, it helps to know what you want to get out of their video marketing services.
What kind of videos do you want to create? Do you want to tell the story of your business? Showcase products or services?
Think about what you want to accomplish with these videos as well. Do you want to bring in new customers? Raise brand awareness?
The more you know about what you want from your marketing videos, the easier it will be to narrow down your search and find an agency that can help you meet your goals.
Begin Your Search
Once you know what you want, it’s time to begin your search.
If you have friends or colleagues who have worked with a video marketing agency in the past, reach out to them and find out whom they hired and whether they’d hire them again.
If you don’t have anyone who can offer you recommendations, check out sites like LinkedIn or online business directories to find out what your options are in your area.
Look at Their Portfolio
Once you have a few potential candidates in mind, do some digging and take a look at their portfolio. Any agency worth hiring will have plenty of examples of their work available online for you to view.
Check out their videos and consider whether they align with the particular vision and goals you have for your business. Do they seem to be of high quality? Do they have a similar tone and style to what you want for your business’s videos?
Consider Their Background
Consider the agency’s background, too. How long have they been in business? For what kinds of businesses do they typically create videos?
Find out about the backgrounds of the agency’s individual team members as well. What kind of education or training do they have? How long have they been working in the video production or marketing industry?
Consider Their Location
Now, it’s time to think about the agency’s location. Are they in the same city as your business? Are they remote?
Sometimes, it can be worth it to bring in a video marketing team from afar, especially if you’re going for a very specific style of video that only a handful of agencies can provide.
Of course, bringing in a team from another city or state will come with added costs. If you have room in your budget, though, it might be worth the higher upfront investment.
Arrange a Meeting
Once you’ve narrowed down your search, arrange to meet with them.
You can meet in-person at their office or your office. You could also arrange for a phone or video meeting if you’re considering a remote company.
Ask the Right Questions
During the meeting, be sure to ask plenty of questions.
Ask about the agency’s creative process and how long it usually takes them to create a video. Find out about the average price of their services and what’s included in that price.
It helps to ask about the process they use to measure the progress of a video as well. What metrics do they use to figure out if your marketing videos are helping to bring in new customers or help you meet your other marketing goals?
Don’t be afraid to ask these and any other questions you might have. If you’re going to invest your hard-earned money in a particular agency, you deserve to be absolutely sure they’re the right one for the job.
Confirm the Details
Once you’ve found an agency that seems promising, be sure to go over their contract with a fine-tooth comb before signing anything.
Make sure you understand all the terms of their contract, including when you’ll have to pay for their services and when you’ll get the finished videos.
If anything about their contract seems questionable, bring it up and get the clarity you need before you sign it. This will help you avoid any unpleasant surprises later on.
Invest in Video Marketing Today
There are tons of benefits that come with making video marketing part of your business’s overall marketing strategy.
If you have no idea where to begin when it comes to creating marketing videos, or if you want to outsource to a professional who can handle the logistics for you, it pays to hire a video marketing agency.
Keep these tips in mind to ensure you’re choosing the best agency for your business’s needs. Head to our business directory, too, to start looking for agencies in your area!
