Did you just start a regenerative medicine practice and want to know how to grow your business?
New marketing tactics can help you to get more exposure, connect with potential patients, and grow your business. Keep reading below to learn about using SEO, social media, paid ads, and email campaigns to benefit your practice.
Develop Your Regenerative Medicine SEO
The first step in growing your practice is optimizing the SEO on your website. If you don’t have a website yet, that should be your first priority.
Of course, not all doctor offices are the same. Regenerative medicine marketing can be more challenging than what a traditional clinic would do.
Here’s what to focus on for SEO:
- Intent: There is a clear intent for people searching online for doctors and your practice should focus on keywords or content around that intent
- Local Search: Most of the searches for your practice are going to be from your local community
- Video: Invest in more videos for your website, social media accounts, or paid ads
- Reputation Management: Get someone to handle your online reviews
Fix your SEO and you’ll see your organic traffic begin to grow.
Open Social Media Channels for Your Practice
Over 70% of American adults are on social media platforms like Facebook, Twitter, Instagram, or LinkedIn. It’s easy for all businesses to connect with current clients and find new ones on social media.
So why should you consider social media for your regenerative medicine practice marketing? Besides building up a following and directing more traffic to your website, social media is a great opportunity to educate people on your unique services.
You can also use different social media platforms to reach different audiences. For example, Facebook reaches an older population over 40 while Instagram is better to reach people from 18-35.
Someone in your practice will also need to monitor and deal with negative reviews or comments.
Consider Paid Ads & Email Campaigns for Leads
Once you’ve optimized your SEO and created your social media accounts, it’s time to consider paying for advertisements on your social media pages or through Google.
Google Ads are highly effective but here’s a word of caution for regenerative medicine practitioners. Be as clear as possible with people about what you’re offering.
You should also be careful about placing ads because some platforms will block them if a procedure is not approved by the FDA. Do some research before you put a lot of money into an ad that won’t run.
Email campaigns are also an effective way to educate leads about what your practice offers and provide incentives to get them through the door.
Need Help With Your Marketing?
After reading this article you should have a better idea of how to market your regenerative medicine practice.
Start by optimizing your SEO and website. Open social media pages and then consider taking out paid ads. You can do it on your own or hire a professional marketer.
Check out the rest of our blog to learn more about cybersecurity, advertising, or developing important documents.