Did you know that there are more than 100,000 roofing companies in the United States? With so many companies in competition, it is important to understand the best way to go about when it comes to roofing advertising for your business.
If you are in business to make money then you are going to want to make sure that people know about your services and call you to help them with all of their roofing needs.
Website Tips and Tricks
Thanks to the internet most people look for companies online. They do a simple search such as “Roofing Company near me” and typically call the first few companies that appear on their search. For this reason, you want to have a website for your company.
Your company will need more than your company information, you want to make sure that there is a blog section somewhere on your site. This will allow you to answer questions on your website. Most of your competitors are not doing this simply because they have no idea how impactful a blog is when it comes to search engines nowadays.
Think of the most common questions your customers ask you, such as “How much will a new roof cost?” “Should I repair my roof?” “Which is the best roof material?” etc. Use those questions to create blog posts where you not only answer the customer’s question but provide a lot of value.
When customers search those questions online, a search engine like Google will eventually show them your site because you are answering the questions people are asking when it comes to roofing.
Unique Value Proposition
The reason people will choose you over other roofing companies is if you offer something unique. You will want to take your time to develop a unique value proposition. You do not have to be like every other roofing contractor out there.
A well developed unique value proposition (UVP) will have a client calling you right away and will also make them eager to hire you. An example of a UVP is specializing in something like metal roofing. Share a specific offer right on your website’s homepage like “metal roofing – pay the same price as shingles.”
Something unique like the above example will have them contacting you because if they can get metal instead of shingle for the same price they might prefer you over the competition.
Roofing Advertising Video
Video is a very popular way to market any business. People love to watch videos because we are all visual beings. Taking advantage of using video will help your audience connect with your company and will also help build trust with your brand.
Make sure that you invest in someone that is familiar with videography and marketing to help you create the best video out there.
Ready to Market Like a Pro?
Now that you know more about roofing advertising it is time to take action. Long gone are the days where you put a roofing ad in the Sunday paper and pray and hope that someone will call you. You can be more strategic, spend less money, and see better results.
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