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How to Plan a Successful Website Redesign

Were you aware that redesigning your website can lead to higher engagement, improved search results, and more conversions?

Nowadays, the core features of websites look similar from site to site. This results in a drop in user experience and brand loyalty.

A website redesign plan is a perfect solution to bring back the luster of your business and give it a touch of modernism. However, not every redesign will turn out positive.

If you want to make the most of your next redesign, keep reading for some key pointers.

Define Your Goals and Purpose for the Redesign

It is important to take the time to figure out why you are redesigning your website before you begin the process.

What are your goals for the new website? What do you hope to achieve?

Without a clear purpose, creating a successful website redesign will be difficult. Once you have defined your goals, you can begin planning your new website.

Research Your Target Audience and Gather Feedback

It is also important to research your target audience and gather feedback.

What are their needs and wants? What do they like and dislike about your current site? How can you better serve them with your redesign?

By taking the time to understand your target audience, you can create a website that appeals to them and meets their needs.

For example, you have a property business that offers landscaping services but doesn’t generate enough leads. You could plan out a better marketing campaign, website redesign, or an efficient SEO strategy.

Though, suppose you do not have enough time as a property owner to research how to attract the right customers or have the time to increase quality leads.

In that case, you could just create your very own landscaping site here.

Plan and Map Out the Structure and Content of Your New Website

A successful website redesign starts with a good plan. You need to map out the structure and content of your new website before you start designing it.

This will help you to create a website that is easy to navigate and contains all the information your users need.

Your plan should start with an analysis of your current website. Identify what is working well and what needs to be improved. This will help you to focus on the areas that need the most work.

Once you have a good understanding of your current website, you can start planning your new website.

Create a sitemap that outlines the structure of your new website. 

Test the Redesigned Website

Before launching your redesigned website, be sure to test it thoroughly. Check for any broken links or errors. Get feedback from users to ensure they’re happy with the new design. 

Your Overall Website Redesign

Overall, a successful website redesign strategy requires careful planning and execution. By following the steps outlined in this article, you can ensure that your website redesign will be a success.

By considering your goals, target audience, budget, and other factors, you can create a website redesign plan to help you achieve your desired results. Check out our other blogs for more tips on growing a business.