There are a few places online more popular than Google. The tech giant is so large they’ve practically become a verb in and of themselves, allowing users to quickly dig through the millions of web pages spread across the internet.
You likely know that Google is one of the best places you can go to if you want to connect with potential consumers for your business. Learning how to set up google ads can be an essential task if you’re going to improve your business.
There are several important features you’ll need to get accustomed to if you want to create ads that will produce the results you seek. What do you need to know? Read on, and we’ll walk you through all the basics.
Terms That You’ll Need to Know
If you’re not exactly an expert in advertising in the online world, there can be a slight learning curve when it comes to this new field. There might be some terms and phrases it can be advantageous to familiarize yourself with first.
The most important word you’ll likely want to familiarize yourself with is ‘keyword,’ which you might already be somewhat familiar with. These are the words and phrases that people type into Google Search.
It’s these words and phrases that cause results to appear, and within those results, your ads would be included. When you set up an ad campaign, you’ll be choosing a list of keywords you think might be a good fit for the products or services you provide.
You’ll need to pay an amount per click to Google. The positive aspect of Google Ads is that you won’t need to pay to get your ad to show up, only for when it is clicked on. That guarantees you’re paying for actual results.
Your ‘bid’ is the maximum amount you’ll be willing to pay per click on your advertisement.
Your ‘ad rank’ is the metric that helps determine where your ad will show up relative to other results. Your rank is determined using your bid and a Google algorithm.
Research and Create Goals
Before you put any money down in creating your Google Ads, you’ll want to take the time to do your research and make a proper plan.
Planning ahead of your ad campaign will be the true determinating factor on whether or not it is a success. Before you even set up google ads account, you should be doing this kind of work.
Do you have a picture of your target audience member in mind? If not, you should. If they are a mid-thirties, single housewife with no children, you need to do some research on what kind of things that individual is searching for.
What kind of websites do they spend their time on? What kind of language do they use? Are there competitors to your product that are already running successful ad campaigns?
Pulling in all of this information before getting started on your campaign can give you the data you need to create something great.
You might even be able to determine a lot of this information from within the Ads platform itself, and it’s all free.
Once you’ve got a good idea of how to angle your advertisements, turn your focus to the goals you want to achieve. What do you want?
To increase sales? Spread brand awareness? Improve conversions? You need to be specific with your goals so you can better measure how successful your campaign is. You might feel the desire to achieve multiple goals at once, but this can quickly muddy the waters and dilute the strength of your campaign.
It’s better to focus on one very specific goal and nail it then spread yourself thin across many.
Practice Makes Perfect
You’ve done all the groundwork, and now you’re ready to launch your advertisements. Well, not quite. First, you’ll need to create the ads themselves.
The best way to create the perfect ad is through practice and repetition. Create a lot of different versions of your advertisement, as many as you can. At least eight would be ideal, but the more, the better.
Even the slightest change in ad copy can have a significant impact on your overall success as a campaign. If you can test out different variations at the same time, you should quickly be able to see which copy is producing the kind of results that you’re seeking.
You can focus your campaign on these results and save more money later as you hone your results. You’ve now learned some valuable information about your target audience that you can hold onto going forward with your business.
If you’re having trouble getting results, you may need to reach out to some PPC experts for their assistance.
Never rest on your laurels, either. The work of an ad campaign is never really done. You always need to be testing and retesting different combinations to find what connects you best with your target audience.
Variations in keywords, ad copy, website landing pages, and more can all help to push you closer towards the kinds of goals you want to reach as a company.
Learning How to Set Up Google Ads
If you’re new to the world of online advertising, you may be surprised at the learning curve that is required to get going. Learning to set up google ads might be difficult at first, but you’ll soon get into the swing of it. The above information can help.
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