As the owner or manager of an IT company, you probably know your way around technology. In the digital business world, this is a fundamental skill. However, that doesn’t necessarily make you an expert on digital marketing.
If you’re like most business owners, your specialty lies within your niche or industry. While this is important, it doesn’t help you attract more clients to your brand.
We’re here to help. Keep reading for six proven IT marketing tactics to help your IT company make a name for itself.
1. Generate More Leads With a User-Friendly Website
First, understand that your website is your most valuable asset. As an IT company, you may not have a physical location, which is perfectly okay. However, this means your website will serve as the face of your company.
The major impression consumers get of your brand will be based on your website performance and usability. If you’re not providing website visitors with a positive experience, they’ll have no reason to trust you with their IT needs.
In other words, your website needs to be completely user-friendly. This means it must load quickly and be easy to navigate. Your website should be visually appealing and intuitive.
Just as importantly, it needs to be optimized for mobile devices. Nearly 85% of Americans own smartphones and will likely use them to visit your site. If your website isn’t optimized for mobile devices, it won’t load properly.
2. Drive Online Traffic to Your Sight With an Effective SEO Strategy
Search engine optimization is a staple of IT marketing. It is the means by which you can direct online traffic to your website.
SEO is the coding used by search engines like Google to direct users to relevant content based on their keyword search. For example, when someone searches for “IT services near me,” your SEO ranking for those keywords will dictate how quickly they find you. The better your SEO ranking is, the more visible you’ll be through search engines.
If you don’t know much about SEO, we recommend working with an IT marketing company that can help you improve your brand visibility and organic website traffic. Check out https://www.ulistic.com/services/msp-marketing.
Other ways to boost your SEO include:
- Implementing keywords throughout your site via blog articles
- Including internal and external links throughout your site
- Getting backlinks from other business websites and blogs
- Writing relevant meta descriptions for each webpage
- Registering your IT company with Google My Business
- And more
Creating a strong SEO strategy takes time. However, SEO builds on itself over time to improve your organic traffic. This is a long-term tactic to generate more leads and make more sales.
3. Build Credibility and Trust With Quality Content
The content you publish on your website is vital to your IT marketing strategy. You must create blog articles, videos, and infographics that provide value to your website visitors. This will help you build trust and credibility among consumers.
Valuable IT articles will provide instructions for troubleshooting basic systems, information about cybersecurity threats, advice on hiring IT companies, and more. The purpose of your content should be to answer questions, address concerns, and solve problems.
In doing so, you’ll form a stronger relationship with consumers who will be more likely to convert into customers/clients. It will also humanize your brand, which will make it easier for people to trust you with their own business. If you don’t have the time, ability, or desire to create your own content, this is another area in which an IT marketing company can help you.
4. Maximize Your Brand Visibility on Social Media
Next, let’s talk about the importance of social media. The vast majority of Americans use social media on a daily basis.
Most of us use multiple social media apps, which include Tik Tok, Instagram, Facebook, YouTube, Pinterest, and more. You’ll also find a lot of business owners and potential clients on Linked In.
Take advantage of the popularity of these apps by creating a business profile on each of them (or at least two or three). We recommend starting with Facebook, Linked In, and Instagram.
Then, you can start marketing IT services, promote your brand, talk with consumers, and more. Social media also offers paid advertising to help companies expand their reach. You can decide who to target with your ads based on certain demographics.
Finally, paid social media ads provide valuable feedback about engagement. You can see how many people saw your ad versus how many people engaged with it. Engagement includes following your page, liking your post, commenting, sharing, and clicking on the link to your website.
5. Invest in Paid Advertising Services
When marketing IT services, you shouldn’t overlook paid advertising options. We’ve already talked about the benefits of using paid social media marketing. However, you can also pay to increase the visibility of your website on popular search engines like Google, Yahoo, and Bing.
Pay-per-click marketing allows you to pay the search engine to bring your site up at the top of certain search results. If a consumer uses those keywords, your site will come up at the top of the page under the “ad” section.
In exchange, you pay the search engine for each click your ad receives. This figure is decided before the ad goes live.
You can also set a maximum capacity for the total amount your want to pay for the ad. That way, you won’t go over your budget.
6. Publish Customer Reviews
Finally, your IT marketing strategy must contain a way to prove your credibility and value to consumers. This is where customer reviews come into play.
When most consumers buy products online, the first thing they look at is customer reviews. They want to see what other people think about the product before they invest their own money in it.
You can use the same type of marketing to leverage your IT services. By publishing positive customer reviews from your previous clients, you can help persuade potential customers to invest. If other consumers have good things to say about your company, it will be easy for a new customer to trust you as well.
Looking to Improve Your IT Marketing?
There is so much you can do to increase the results of your IT marketing strategies. Mostly, it requires time, dedication, and consistency. And remember, it’s okay to invest in your company by paying for professional marketing services.
Start by following our tips listed above. And if you’re looking for more marketing advice, don’t go anywhere. Browse through some of our other articles to find more valuable information.