Is your cloud services company failing to attract an audience?
You may need to rethink your branding strategy. But branding is so much more than your company’s logo or its colors.
Branding is about establishing a consistent, reliable vision for your company that resonates with your audience and inspires better sales and long-lasting customer relationships.
Don’t give up! Instead, keep reading as we share five of the biggest benefits of branding that can help turn your business around.
1. You’ll Stand out in a Crowded Field
By late 2019, it’s expected that profits in the cloud services industry will grow by 17.3%. That’s great news for your business and its bottom line. But it also means that the market is about to get a lot more crowded.
With new competition comes an increasingly crowded field. But branding can ensure that your business doesn’t get lost in the horde.
From your logo and website to the tone you use with your market, branding is all about letting your business shine bright, no matter how many copycats you’re up against.
2. Consistent Branding Leads to Credibility
Customers often put in a fair bit of research before making a purchasing decision. In fact, there’s a high likelihood that they’ll compare your cloud services directly to your competitors.
By building your brand’s image over time, you can start to establish your company as a reliable, credible source of goods or services. Aspects like shared values and reliability matter.
That credibility tends to lead to a positive loop. Once a business has credibility, it gains recognition. Should that business deliver high-quality service, it becomes easier to accumulate testimonials and industry praise. Over time, that praise brings in more clients.
3. A Strong Brand Image Inspires Loyalty
Credibility and loyalty are directly linked. When a customer sees that they can rely on your business for reliable cloud computing services, they’re more likely to stick around.
Make no mistake, loyalty matters. A low retention rate can do tremendous damage to a business.
Meanwhile, 64% of consumers say that shared values influence their purchasing decisions.
4. Branding Can Help Your Business Scale
Branding allows businesses to branch out and grow over time. Take Apple, for instance.
The tech giant started out as a computer manufacturer, but over time they managed to expand their reach into the music, mobile, tablet, and even entertainment markets.
If Apple hadn’t already established itself as a source of reliable products, most of these projects would’ve likely failed.
This same technique can work for your business. Growing your brand right now can cause a ripple effect, allowing you to venture out and take more risks.
5. A Cohesive Message Can Make Marketing Easier
Through branding, you’ll establish a singular voice and image for your company. Though this may take some experimentation, it’s always worth it.
First, use a contact sync app to centralize your data so you can better understand results coming from multiple sources.
Next, establish your brand’s tone and see how your audience reacts. Over time, you can change your branding in slight ways to better align with your audience’s views.
Final Thoughts on the Benefits of Branding
Branding can improve retention rates, establish credibility, help your cloud services business stand out, and may even make your marketing department’s lives a bit easier.
And these are only a few benefits of branding. You’re sure to see tons of other positive effects not listed here.
To get started, check out our list of five branded products you can use to drum up business.