A logo is the crown jewel of any business.
This design staple profoundly shapes how customers perceive you. It asserts brand identity and acts as a vehicle for brand recognition across touchpoints.
Alas, if you’re not a versed designer, it can be challenging to get the show on the road.
The good news is we’ve compiled a guide to inform your efforts. Here are some logo creation ideas that can supercharge your brand in no time.
1. Get Possessed by Your Brand Spirit
A logo needs to anchor your brand and convey what your business is all about.
So, before anything else, think about your values, mission, and personality. These are key pieces of information amazing logos ooze.
Start the endeavor by holding brainstorming sessions and gathering verbal suggestions.
You can also check what your competition is looking like to get some ideas. This analysis allows you to separate your brand from the crowd and really stand out.
2. Pick Your Design Software Wisely
Next off, you want to select the right tool for the job.
This can be a daunting task considering the overwhelming spectrum of choice. We would say you can’t go wrong with Adobe stack. Adobe Spark’s logo creator, for example, lets you design a logo fast and easy.
You can take advantage of templates and user-friendly features.
These two selling points are precisely what you should look for in design software. It shouldn’t be too hard to find both free and paid tools that fit the bill.
3. Flesh Out the Design Style
Moving on, you have to translate ideas and inspirations to the canvas.
Committing to one design style is a great place to start. A style dictates your choices regarding colors, shapes, graphics, and topography. There are no hard rules in terms of overall aesthetics.
Yet, we would recommend considering a handful of popular solutions dominating the design landscape. We’re talking about classic, retro/vintage, handcrafted, and modern/minimalistic styles.
They can all do the trick depending on your brand specifics.
4. Employ the Right Logo Type
Once that is sorted out, ponder different logo types.
There are several common types floating around. For instance, Lettermark logos are monochrome logos brands such as H&M and CNN boast. They are ideal for minimalist styles and companies with long names.
On the other hand, Wordmarks revolve around using your entire business name as a logo. This is a straightforward solution unlikely to confuse anyone.
The list goes on and includes pictorial marks, abstract logo marks, mascots, etc.
5. Create a Color Scheme
Colorful logos always tend to be the ones to steal the show.
But, the million-dollar question is what colors should you choose exactly?
Well, familiarize yourself with color theory and psychology— how colors affect human emotions and evoke ideas. Blue is a safe bet and it’s championed by top brands in the league of Facebook and LinkedIn. Red arouses excitement, while black comes across as sleek and luxurious.
Assuming you get the point, summon a killer color combo and make a strong first impression.
Put Logo Creation Ideas in Motion
Logo creation ideas are an excellent way to kick off the creative journey.
So, take a look at the nuts and bolts that form your brand. Choose software that streamlines the design process. Make informed choices decisions related to logo type, style, and colors.
Bring a professional-looking, eye-popping design to life. Make sure it captures the essence of who you are and what you stand for.
If your curiosity is still going strong, feel free to check out our other business articles.
