You only have seven seconds to make a first impression–and in some cases, not even that long.
Some experts estimate that people make decisions about likeability and trustworthiness in as little as 1/10th of a second!
What’s the takeaway? When it comes to design, you only get one small chance to make a first impression.
How can you ensure your storefront design wows your customers the moment they step inside? Here are five proven tips to great retail store designs.
1. Go Green
Many customers are willing to support (and pay higher prices for) businesses that are eco-friendly.
One of the best ways to show your business is green is to, well, add some green to your store. Plant some flowers or shrubs around your store’s entrance or incorporate a living wall inside the shop.
You could also add some succulents or potted plants to check out areas or window displays.
2. Opt for Digital Advertisements
Signs and posters are a fantastic way to attract attention from passersby. But if you have to order new ones every time you have a sale, you’re going to put a big dent in your marketing budget.
Instead, install tablets or TV screens at key locations around your store. Then invest in some signage software that allows you to cycle through all relevant ads.
This could include special promotions, upcoming events, or new products. Studies suggest these digital signs will instantly capture the attention of 63% of customers.
3. A Little to the Right
Here’s another interesting fact: 90% of customers will turn to the right when entering a store.
This is a valuable nugget of knowledge for you, the savvy store designer. The first wall to the right when entering your store should become your “power” wall for making the best first impression.
This is the place to put your newest or seasonal items or your products that create the highest demand.
4. Make a Path
Once your customers have stepped inside (and turned right), make a logical path through the store for them to follow.
It doesn’t take a fence company–it just takes some common sense. Make your pathways wide enough for two people to easily pass without touching.
Consider a circular path and keep in mind that most customers will travel counterclockwise through your store. Put your best eye-catching displays at the end of aisles to encourage customers to keep moving.
5. Add Mirrors or an Accent Wall
A final tip for retail store design is to enhance the appearance of your store’s walls.
Mirrors are a terrific way to make a small space seem larger. Consider mirroring an entire wall to open up the store and make it feel more spacious and inviting.
You can accomplish the same goal by painting one wall a bold accent color that ties in with your brand.
Final Thoughts on Storefront Design
As you can see, there’s a lot of thought that goes into a successful storefront design.
Whether you’re opening a brand new store or giving an existing business a facelift, keep these tips in mind. With the right design, you’re sure to have a steady stream of customers pouring through the doors!
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