On a search results page, almost 50% of traffic goes to the top 3 paid ads. Even with top of the range SEO, you’re going to be losing half of your potential customers without PPC!
There’s no denying that Pay Per Click is important. It’s pretty much essential to getting traffic from search engines now. So it’s not a question should you have a PPC team, but where you should be getting that team from.
There are two options; in-house and outsourcing. Both have their perks, so how do you know which is right for you?
To help you out, we’ve put together just a few of the reasons so many businesses are starting to outsource PPC.
1) Save Money
When it comes to Google ad words, salary and the money you invest in campaigns are major factors in whether to go in-house or outsource.
If you’re on a budget, a pay per click agency is the ideal solution. You get a boost to your business without spending half of your budget – it’s a win-win!
PPC outsourcing can save companies a lot of money, particularly for smaller campaigns. By hiring a company to do the work for you, you can pay a one-off fee, covering the work you need doing up-front.
However, if you hire a team, there are going to be a whole lot more costs. You’ll have to pay their salaries (including holiday and sick pay), fund any overhead costs, and once you’ve hired employees you have more of a commitment to keep them on.
2) Get All the Tools
There are tons of resources needed to run successful PPC campaigns. From keyword research to data analysis, every step of your campaign will need different tools – and these don’t come free!
But, if you outsource PPC management, you don’t need to worry about a thing.
A good PPC company will have all of these resources already. Not only will they have them, they’ll know how to get their money’s worth out of them, too.
3) More Advanced Bid Management
Without a doubt, your biggest PPC investments are your bids. This is what makes bid management so crucial.
By PPC outsourcing, you put this into the hands of people with more experience. They can manage bids, making sure they strike the right balance between outbidding competitors and keeping a strong ROI. The whole system is very finely balanced!
The process of bidding in itself is pretty time-consuming, too, so handing this over to a dedicated team is a great idea.
4) In-Depth Reports and Analysis
Alongside bidding is reporting – these two go hand in hand.
When carrying out PPC campaigns, you need to constantly monitor metrics. This takes both time and plenty of experience.
When you outsource PPC, your team can use their experience to thoroughly analyze your data. They can then create reports to show how well your campaigns are performing and where you should be focusing your efforts.
With a PPC agency, you’ll receive regular, valuable reports.
5) A Flexible Team
The PPC market is constantly changing, with new updates and tricks being revealed almost every day! Having a flexible team who are used to this is essential.
Your outsourced PPC team will be 100% focused on the job, and will eat, sleep, and breathe industry news. They should be the first to know when you should be making changes and can help you do them.
An in-house team may find this more difficult. Their environment isn’t solely based on PPC, and they might have other areas to work on too. That’s not what you need for your campaign.
6) Don’t Lose Money on Errors
In PPC, errors can lose you big money. If you invest in the wrong keyword, set a bid too high, or don’t make necessary changes, you could lose your PPC budget.
This is why investing in people who know what they’re doing will pay you back. You could do it yourself, but what happens when it goes wrong?
Outsourced PPC teams are reliable, which is exactly what you need in business.
7) Launch Campaigns Quicker
Hiring an in-house team takes time. You have to advertise the positions, find the right candidates, and go through the legalities of employing them.
Even once they’re hired, you’ll still have to train them on how your business is run and integrate them with the rest of your team. It’ll likely take time to refine your PPC process and iron out any issues, too.
If you don’t mind waiting 6 months for your PPC campaigns to hit the market, then that’s fine. If you want to start gaining traffic and boosting profits quickly, you need to outsource.
As soon as you find the right team, you can start your campaign. They’ll get to work quickly and your ads will be raking in the traffic in no time!
8) Don’t Fall to Competitors
Even small businesses are jumping on board the PPC wagon now. In fact, 45% of them have already got campaigns up and running.
If you take too long to get yours started, don’t set your campaign up properly, or aren’t using the right tools, you’re going to fall behind. It doesn’t take long for a competitor to start dominating an industry.
Make sure that doesn’t happen by outsourcing your PPC.
Outsource PPC to Reduce Risk
Deciding to outsource PPC can help reduce the risks involved with your campaign. They’ll be better experienced to manage your budget, can use the right tools to make the most of your campaign and will be able to start working immediately.
So, what are you waiting for? Get out there and start outsourcing today!
