Are you looking for a way to market your small business without breaking the bank? Search engine optimization is the perfect place to start.
Reports show that 63% of all online searches begin with a search engine. If you want your site to be in front of those searchers without paying, you’ll need to optimize your site to rank on Google.
If you’re looking for a great place to start the optimization process, this post will help. Use the four SEO optimization tips below to start taking advantage of free search engine traffic.
1. Focus on Performance
You can’t get away with a poor-performing website anymore. Google is rolling out an algorithm update that relies on data from its Core Web Vitals algorithm. This means Google will start taking user experience into account when ranking websites.
If you provide an unresponsive and slow site to mobile users, you can expect to drop in rankings. When more than 50% of all internet traffic comes from mobile, this is something you can’t afford to let happen.
The first place to start is a responsive design. A design like this will resize based on your visitors’ screen size, so they’ll get a great experience. After you design for mobile, you can begin cutting down on your site size, so it doesn’t take too long to download.
2. Target Local Keywords
If you’re a local business that needs targeted leads, you need to focus on people in your local area. If you focus on broad keywords, you’ll get search engine traffic from the whole world.
You can use geo-targeting SEO tactics to rank for keywords for people looking for local services. Add the location you want to target in your title and your content to start ranking for those keywords.
3. Focus on Search Intent
Google has gotten much better at understanding what searchers want when they type something in the search box. It can distinguish between informational, commercial, and transactional queries. If you’re going to rank high, you need to understand those distinctions.
You can take advantage of behavioral targeting in your posts when you do this. Even if someone isn’t in a buying mood and is merely looking for more information, you can prime them on the need to purchase a solution for their problem. Knowing search intent will help you figure out how to handle this.
4. Optimize for Local Maps
If you run a local business, you have a few more steps to take before you can truly take advantage of Google. That step is getting listed on the map results.
Google My Business is the service you need to sign up for to become listed on map results. Google will send a postcard to your physical business address with a PIN code. Once you enter your code, you can set up your business listing.
Use These SEO Optimization Tips for Success
SEO is a long game, so you can’t afford to wait another day to get started. Now that you know how to optimize SEO, you’re ready to start ranking higher on Google. There are more SEO optimization tips out there, so keep learning how to make your site rank higher.
If you found the SEO marketing tips above useful, head back to our blog for more great content. You’ll discover more marketing ideas that can bring new customers to your business.
