Did you know that around 60% of Instagram users visit the site at least once a day?
Whether you use it for leisure or exclusively for work, it’s hard to deny the massive role social media plays in our lives.
It’s critical that you use social media to your advantage as a business. But how can you be sure that you’re catching the attention of users while they’re online?
We’re here to help you out! Check out our guide below to learn the best time to post on social media for your business!
Best Time to Post on Social Media for Your Target Audience
The best time to post on social media will change depending on who your target audience is.
The best way to begin any social media marketing campaign is by evaluating your target audience.
Learning the typical workday hours, age, etc. of your target audience will help you determine when they’re most likely to view social media. For example, if your audience is made up of 30-year-olds who work 9-5 jobs, they’ll likely be more active on social media during lunch breaks and in the evening during their free time.
It’s also important to know where your target audience is located. For example, are they primarily all located in the PST timezone? If so, that’s the timezone you should be aligning your posts with.
Best Time to Post for B2B Businesses
If you are attempting to grab the attention of other business professionals, you’ll have to tweak your methods.
For B2B clients, you should be posting during the standard 9-5 workday, when employees will be utilizing social media and networking sites like LinkedIn. Tuesday (especially between 10:00-11:00 AM), Wednesday, and Thursday are the best days to post on LinkedIn.
Best Overall Times to Post on Social Media
You should get the idea at this point that the best times to post on social media are very dependent on the demographic you’re appealing to.
Because of this, it’s best to test when your content is best received. Using analytic tools, such as Facebook Insights and Instagram Insights, will help you learn when the majority of your posts are being viewed.
If you want somewhere to start though, there are some generic blocks of time when posts are generally well-received.
For Instagram, aim to post Monday through Thursday, but avoid the 3:00-4:00 PM time window.
Twitter posts are best received during the week between 12:00-3:00 PM. Posts made on the weekend will be received even better.
Facebook has less rigid well-performing timeframes, but posting between 1:00-4:00 PM is recommended to draw in new viewers.
Finding Your Stride
It can take a little experimentation to find the best time to post on social media for your individual business. However, with the information above, you’ll have an easier time testing the digital waters!
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