With the growth of the internet, your business can reach far more consumers. However, selling to these people is different from selling to local consumers.
Consider Every Door Direct Mail (EDDM) to get your business out there. 73% of American consumers prefer being contacted by brands through direct mail. With direct mailing, you can send advertising to areas you have no means of accessing otherwise.
But many don’t understand the benefits and how to implement them. Hence, EDDM marketing gets overlooked and underutilized.
To understand its true power, consider the benefits of EDDM.
Local Area Marketing
EDDM marketing is a type of direct mail marketing that allows businesses to send mail pieces to every address in a selected USPS carrier route without compiling a mailing list. It can be a very effective marketing strategy for businesses, especially small businesses because it allows them to reach a large number of potential customers with very little effort.
Additionally, EDDM marketing can be a great way to connect with potential customers in your local area. By targeting a specific geographic area with your marketing materials, you can better reach those most likely to be interested in your products or services.
It is also very flexible. You can distribute your marketing materials door-to-door, through the mail, or at local businesses. It allows you to customize your marketing campaigns to best fit your needs.
Furthermore, this type of marketing is an excellent way to boost brand awareness. People will start to recognize your brand when they see your marketing materials. It can lead to more customers and sales down the road.
No Postal Limits
There is no limit to the number of households you can target with EDDM marketing, making it an ideal marketing strategy for businesses of all sizes. It can be a major advantage for businesses that rely on direct mailings to reach their target audience, as it allows you to send out larger quantities without worrying about the increased cost. EDDM also offers other benefits, such as simplified address requirements.
You will get an EDDM permit from your postal service that permits you to be on their mailer pieces. The permit ensures that your postcards are not delivered along with other mass mailings.
Give Discount Offers
With EDDM marketing, you can give discount offers to your customers, saving them money and encouraging them to try your products or services. You can also use EDDM marketing to promote sales and special events and reach customers not accessible through other marketing channels.
Easy to Set Up
You only need to purchase the correct size postcards and have them printed with your marketing message. Then you can drop them off at the post office or have them delivered to homes in your target area.
Another great benefit of EDDM marketing is that it allows you to track your results. You can see how many postcards you deliver and how many people responded to your offer. This feedback can help you to improve your future marketing campaigns.
Make sure to invest in high-quality postcards to give a more professional impression. Make sure to check out the different kinds of business printing solutions that can take care of your needs.
Reach Out to More Customers With EDDM Marketing
EDDM marketing is a great way to reach new customers and grow your business. It is cost-effective and allows you to target specific areas. With EDDM marketing, you can be sure that your marketing dollars are well spent and that you are reaching your target audience.
Please read our blog posts for more marketing tips and advice!