Real estate, like most industries, is learning to adapt to a new world. This new world is the digital era. What the COVID-19 pandemic taught most of us is that we have to be flexible and willing to change at a moment’s notice.
When it comes to real estate marketing, realtors have many options to attract both buyers and sellers. The strategies available can make the difference between closing the deal or losing a sell.
Are you unsure about what you can do to market the homes on your realtor’s listing? Is marketing not your strong point? We have you covered.
Keep reading to learn more about real estate trends and how important they’re to your success.
Real Estate Marketing is Not Hard
The first step to real estate marketing is to let go of any inhibitions you may have. It’s not something to fear. In fact, most realtors are creative thinkers and this is merely an extension of that.
Your goal is to sell homes and do it quickly. The important factor is reaching potential customers and giving them what they need.
Get a Website
Every business needs a website. This is where you launch your brand and introduce new customers to your listings. Your website is a reflection of your professional persona.
Next, you’ll employ search engine optimization (SEO) tools to raise your website in local rankings. Google has many tools businesses can use to improve their visibility. One tool is their Knowledge graphs and Google My Business app.
Build a Social Media Platform
Once your website is up and running it’s time to build a social media presence. Platforms like Facebook and its partner site Instagram have great tools like Instagram Stories, for realtors to market their services and listings.
In the NYC real estate market realtors can post available properties as soon as they become available. When a property sells, they can let followers know it’s no longer on the market.
With social media, there is the option to run low-cost advertisements to promote properties. Plus, they provide free analytics and insights into your advertising performance.
Invest in Virtual Tours
Virtual tours are not new to the real estate industry. It’s a valuable and important marketing tool you can’t afford to overlook.
With this real estate marketing tool, prospective buyers can tour homes from the comfort of their homes. This cuts down on the number of in-person showings only to learn the person isn’t a serious buyer.
Virtual tours are also instrumental in bringing serious buyers to schedule open houses. You can incorporate apps for people to pre-register after viewing a property online. These tools can then allow for pre-screening potential buyers.
Sell Those Properties
With these real estate marketing tools, you’re well on your way to a successful year with record sales. Stay abreast of what’s trending in your industry and adapt to the changing times we’re in.
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