Are you looking for more ways to market your chiropractic clinic? Read on to learn the top ten tips for chiropractic marketing that will grow your practice.
About 31 million Americans experience low back pain on a regular basis. Although that’s not what all chiropractors treat, it’s one of the most common ailment that push people towards a chiropractor.
However, with all those chiropractors offering the same services, how can you stand above the rest?
The key is to have a great chiropractic marketing strategy. If you nail this area, you’ll enjoy a constant stream of new customers and you’ll keep your existing customer base.
Read on to find out what you can do right now to increase your customers.
Update Your Website Looks
Building a website that looks clean and professional is compulsory in chiropractic marketing. Especially today when almost half of the U.S. population search for a business before visiting, having an online presence is a must.
Satisfy your customers’ needs by including the following information on your website:
- Contact information
- Business address
- Business hours
- About the chiropractor
- Your specialty/ideal customers
Apart from these, make sure that your website looks good on desktop and mobile platforms like the Atlas Chiropractic website. It should also have good content, which we’ll discuss below.
Use Professional Photos
It sounds unfair, but most people choose their chiropractor with their eyes. In the case of chiropractors who’ll touch the patient’s body, customers would want to feel comfortable with their choice.
You don’t need to look like a model, though. Just use professional photos of you and your staff, wherein you are smiling so that you’ll look friendly and welcoming.
Put these in the “About Us” section of your website and let your customers get to know you first before they go in and visit.
Publish Posts Regularly
Publishing regular content does not only make your website look credible, it also makes it look good for Google. If you have more content, you’ll have more people visiting your website.
Through the eyes of Google, that means your website is the real deal and it might even put it at the top of search results.
Putting up new and relevant posts will also eventually turn the readers into customers. If you’re one of the top results, they’re more likely to make an appointment or a physical visit.
Of course, do it for the customers as well. You’re in the business of helping people. If they have a question, answer it.
Get Active on Social Media
Being active on social media may be one of the most important chiropractic marketing tactics.
It allows the chiropractor to keep in touch with customers, strengthening your bond with existing customers and encouraging others to try out your services based on their interactions with your social media account.
Maximize it by using it to link to your blog posts on your website. This is also where you can put promotions and keep your customers in the know about your activities.
Train Your Staff
Don’t forget that you can put chiropractic marketing practices to use within your office as well.
Your website and social media may be doing their job in getting you inquiries, but did you prepare your staff to convert these? Is your staff knowledgeable enough to answer the patients’ questions?
Make sure to also have a smooth procedure in place. From making inquiries and setting appointments to after-care, don’t make it hard for your customers to do business with you.
Spice Up Your Email Marketing Campaign
If you don’t have an email marketing strategy yet in place, consider starting with monthly newsletters to send to your existing customers.
This way, you can promote your latest blog posts while reminding your patients that you exist. This might encourage to set up another appointment with you.
Also, set up a system that keeps track of your patients’ birthday, and then send them a birthday greeting. With the reminder that they’re a year older, they’ll get more conscious about their health.
Advertise Online
Use all the offerings that technology has for you. Two great platforms to advertise on include Facebook and Google.
Google AdWords, for instance, allows you to target search terms and link your ads to a landing page on your website. It’s a PPC campaign that only charges you when someone clicks on your ad.
Facebook has 1.4 billion active daily users, but since you only need to target those within your vicinity, the platform has an algorithm that targets those whom you are specifically looking for.
Search Yourself on the Internet
Wondering what kind of presence you have on the internet? Try searching for your name or business on Google.
About 90% of consumers before they decide to visit a business. Know what your customers think of you by checking what they have to say about you on websites like Yelp and HealthGrades.
If you haven’t done so yet, claim your profile and update it with accurate information. If you have a bad review, use it as a means to improve. Don’t try to delete it, as a good mix of good and bad reviews send a signal that you aren’t trying to hide anything.
Develop Loyalty and Referral Programs
Implement memberships and loyalty programs, where you can offer discounts or free services when your customers achieve a milestone. You can maximize it fully by using the reward to introduce a new service, such as a massage.
Encourage your existing customers as well to recommend you by offering referral programs. You may offer a free session for both the customer and the friend if they bring one, for example.
Aside from programs, offer bundles as well. For example, you can slash off 10% of the total price when a customer buys 10 sessions at once, or offer a free session when they buy 5.
Video Your Patients
Visuals are a great way to communicate with your customers. Aside from posts, publish images and videos of your patients as well. Of course, get permission from your customers before you film them.
This is also a great way to get testimonials and progress proofs. Put these on your website or as a part of your monthly newsletters.
Learn More About Chiropractic Marketing
For everything you need to know about your business, chiropractic or not, visit our website. We have forms and templates and information about everything you need to start and keep a business afloat.
If you have any questions, don’t hesitate to !
