Are you struggling to generate in a consistent flow of new clients? If so, here are the top 10 digital marketing tips to put your legal practice on the map.
Whether you recently opened the doors of your legal practice or you’ve been in business for years, there are some key elements of digital marketing that can help you increase the number of clients you have calling you.
In this guide, we’ll share some digital marketing techniques, most of which are simple enough to start using today. So, follow along for more!
Digital Marketing for Your Legal Practice
The internet is a competitive place for any business owner. Here are 10 digital marketing techniques that will quickly bring new clients into your legal practice:
1. Position Yourself As an Expert
When it comes to digital marketing, content is king. Implementing a blog section on your website is a great way for you to show potential clients that you’re an expert in your field.
With that said, your content should be based around your specialty. Whether you want clients to read more about expungement, real estate law, or criminal defense, your blog should answer the questions that potential clients are seeking answers to.
Let’s say, for example, you’re a real estate attorney. Posts about things like tenant and landlord rights, land use laws, or details about mortgage liens will fit in well.
2. Use Online Directories to Your Advantage
Make it clear how you would like clients to contact you. Don’t just list your phone number on your website, but post it in all possible places.
These places include:
- Google My Business
- Angie’s List
These pages are free methods of advertising for your law firm. So, you should always make sure your profiles and contact information are up to date.
Additionally, some even allow past clients to leave reviews.
3. Create an Online Contact Form
You should have more than just your phone number and email address published on your website. Creating a contact form gives your potential clients another opportunity to reach you for varying purposes like asking questions or requesting consultations.
Also, make sure you’re always responsive and quick when it comes to answering these inquiries. You’re more than a lawyer – customer service is the most important part of any business.
In fact, after a single negative experience, 51% of customers say they won’t ever do business with a company again.
4. Take Advantage of Online Reviews
In this digital age, customers have more options when it comes to the purchases they make and the companies they do business with. So, they take control of their dollars by reading online reviews prior to making purchasing decisions.
Nine out of 10 consumers determine if they trust a business after they’ve read about 10 reviews. Also keep in mind that when a business doesn’t have any reviews, people are less likely to trust them.
5. Create Downloadable Content
Creating content like eBooks and PDFs that your clients can download serves a couple of different purposes.
For starters, when you create a downloadable guide for clients, it helps you obtain their email addresses to build your email list. Which, of course, can be used for future forms of email marketing.
Also, publishing downloadable content gives your clients a tangible resource that further solidifies your position as an expert in your field. And of course, don’t forget to include the contact information details about your firm.
6. Optimize Your Social Media
Building a strong following on social media can help you continue building your community and establishing connections with clients and colleagues.
But social media shouldn’t only be used for advertising purposes. You should also use it to follow people and different pages near your location that you can use as resources.
Also, don’t forget to share engaging content like photos around the office and updates from staff.
7. Make Your Site Mobile-Friendly
Did you know that 80% of all web traffic comes from a mobile device? If your website isn’t mobile-friendly, you’re missing out on tons of views and contacts from mobile users.
8. Invest in Local SEO
The main purpose of implementing local SEO strategies in your digital marketing campaign is to optimize your website so that your business is on the first page of results when someone enters a query into Google.
Since you’re competing with the other attorneys in your area, you need to use local SEO techniques to make yourself stand out. If you don’t, it’s possible you’ll have trouble generating and converting leads.
As an example, think about a time you needed to search for a business in your area. Maybe you wanted to try a new deli. So, you entered the following term into Google “delis near me.”
The place that appeared on the top position had the highest local SEO ranking. While it may not seem like a big deal, it really is.
When people do searches like these, they rarely go to the second page of results. In fact, according to one survey, 75% of people admitted to this.
9. Make an Online Booking Option
Today’s customers appreciate self-service options where they’re able to quickly answer their own questions. This includes setting appointments on their own time.
Keep in mind that not all your potential clients have the time to call during your business hours. So, even if they’re at work or rushing between appointments, having the ability to select an appointment through a preset calendar can be the difference between the client meeting with you or a competitor.
10. Speed Up Your Website
You may not think of website speed as a factor when it comes to digital marketing, but it is important to your SEO. In fact, the faster a website is, the better your conversion rate, bounce rates, and user experience will be.
Also, website speed has become so important that Google made an update to its algorithm to lower the SEO scores of slow-loading sites.
If your website loads slower than it should, one of these common reasons might be to blame:
- A badly performing shared server
- Inadequate website caching
- Unoptimized photos
- Poor template resourcing
A professional marketing or SEO firm can assist you with this.
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