Thinking about staging your home to appeal to buyers? Read on to learn about the top ten home staging statistics and how you can stage your home to sell.
Home staging is becoming more and more common for realtors to do. This is the art of making a property look like it is ready to be lived in, without the personal touches of the previous owners.
It is a balance between looking welcoming and unique.
Such a practice is preferred to guiding buyers through an empty home, or worse, one that is cluttered. The former makes it hard to feel like home and the latter feels like you’re visiting someone’s house rather than shopping for your own.
Sometimes, it can be hard to get the right approach to home staging. But, it is always worth the effort.
Here are ten home staging statistics to tell you why.
1. Staging Benefits Buyers
77% of buyers say staging makes it easier to visualize a home.
Many people have the misconception that staging is all about the seller’s benefits. They think it’s a trick to get a buyer sold on a house and get it out of the hands of the previous owners.
This is partially true – staging is for the purpose of selling. But, there is no trickery involved here! Home staging statistics show this practice actually makes the buying process easier.
While a person is shopping for homes, staging can make them feel comforted and inspired.
They will either feel right at home or they will know it’s time to move on, leading them one step closer to the right property.
2. Staging Makes Properties Stand Out
90% of potential buyers start their new home search online.
Staging a home creates great pictures for listings. They have the same effect of making it easier for buyers to see themselves in one property versus another.
Put simply, staged pictures are much more interesting to look at than photos of empty rooms. These are the photos that have a higher probability of getting online clicks and views while buyers search.
3. Staging Gets People Through the Door
40% of buyers are more willing to walk through the home they saw online if it is staged.
What is the next step of online searches? Checking out properties in person. This makes the home staging statistics of standing out and walking through a home go hand in hand.
The more appealing a property looks online, the more likely a buyer is to visit it. This gets them one step closer to making an offer and completing their purchase.
4. Staging Can Help Buyers Compromise
27% of buyers are more willing to overlook property faults when a home is staged.
Sometimes, buyers will fall in love with how a home looks online only to discover some flaws during the visit. This can make people start their search all over again.
That is, unless the home is properly staged. Home staging statistics show a buyer is more likely to still make an offer on a home, even if they find property faults.
5. Some Rooms Should Be Staged More than Others
The living room, master bedroom, and kitchen are the most important rooms to stage – in this order. This means home staging statistics don’t necessarily apply evenly to every room in the house.
Instead, sellers can focus on making the most important areas shine.
This can be as simple as buying a new, fresh set of sheets for the master bedroom or doing a deep clean in the kitchen. Not to mention, fresh flowers for the living room and making sure everything is in place.
6. Staging Doesn’t Have to Be Stressful
Home improvement counts as staging. Home staging statistics recommend decluttering the home, an entire home cleaning, and carpet cleaning the most.
Such efforts make staging much more affordable for sellers operating on a tight budget. They don’t have to spend money on a professional stager to get the results they want.
This also means sellers have more time to invest in their listing process, too. They can better spend their time looking for a new home of their own, or speeding up the selling process with resources like this website.
7. Staging Pays for Itself
The average cost of staging is 1-3% of the home’s asking value.
This is good news for sellers. It makes home staging accessible for those on the tightest of budgets and timelines.
In the long run, this small investment creates big results. The short turnaround at such a small expense is a trade-off many sellers agree with.
8. Staged Houses Sell Higher
Buyers are willing to spend 1-5% more money on a staged home.
When sellers make the effort to stage, buyers are receptive to the work that has been put in. Those looking to make an offer are more likely to spend a bit higher than the asking price when the home has been staged.
This could be due to a number of factors. Staging makes the house look desirable, which could create a sense of urgency for the buyer.
9. Staged Houses Sell Faster
A staged house spends 73% less time on the market.
Not only do homes go off the market for better rates than the asking price, but they go faster, too.
This means staging can save sellers money in the long-run. The less amount of time they are marketing a home and waiting for buyers, the less they end up spending on the mortgage and maintenance of a property.
10. Staging Works Best Before Going on the Market
About one-third of realtors stage a home before making a listing for it.
Many realtors are already familiar with the home staging statistics mentioned above. As such, they jump on the opportunity to stage before even taking the home to market.
This makes it easier for buyers and sellers to reap the benefits of what staging can do.
Applying Home Staging Statistics in Your Real Estate Business
Are you looking to take your selling process to the next level? Have you been brainstorming ways to make the buying cycle easier for your clients?
Make use of home staging and see what happens.
Then, teach your employees to do the same.
Click here for training and coaching tips and tricks.