It’s true that technology has helped many industries including the medical industry. Although it has made things better there are still certain challenges in healthcare that need to be taken care of as we enter a new decade. We have put together this list of some of the biggest challenges healthcare is facing today.
Keep reading to learn about some of the challenges that need to be addressed in the near future to help make a difference for patients.
HIPAA Marketing Limits
Marketing for hospitals was mostly illegal until the 1970s, and after the 70s it still took years for the medical boards to decide that marketing was ethical. When it comes to healthcare advertising HIPAA is always a concern.
This is something that is taken very seriously by Google. Although medical practices can still use pay-per-click ads to have their page show up at the top of search engines, those that visit the websites can’t be retargeted because of HIPAA concerns.
This makes other types of advertising necessary for most practices and hospitals. This Hospital Marketing article by Digital Logic is a great place to learn more about different ways to deal with marketing even with HIPAA limitations.
Technology
Another one of the challenges in healthcare is technological advancements. Many of the advances in healthcare incorporate internet connectivity. Although the internet gives convenience when it comes to less paperwork and more productivity it is also a door for computer hackers to enter.
Cyberattacks increase the more medical devices connect to the internet. When health networks fall victim to breaches it can cost thousands or sometimes even millions of dollars in recovery expenses.
Funding
Inadequate funding has become a challenge in the healthcare industry. The Affordable Health Care Act has helped add to this challenge because now there are more patients but not enough healthcare practitioners to help all of the new patients.
This has created a strain on the health care system. Many states have been forced to look for money to help cover healthcare in their jurisdictions.
Drug Costs
Prescription drugs continue to increase in price causing disproportion. This has left hospital managers having to negotiate better drug prices for hospitals in order to be able to offer better prices.
In order to counter the price increase and offer more discounts managers have to leverage on order sizes. The more they can buy up front the bigger the discounts they can offer to patients.
Biggest Challenges in Healthcare in 2020
Now that you are aware of the biggest challenges in healthcare this new decade you have the choice of seeing them as challenges or opportunities. We hope that you can see the opportunities that are available for the next generation of health managers to change how certain things are done.
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