Text message advertising is a great way to get your business in front of thousands of people in mere moments. Click here to learn why you should incorporate text message advertising into your marketing campaigns to earn sales and grow revenue.
Did you know that text message advertising can be a powerful marketing tool?
Text messages are often overlooked by businesses because they tend to view text messages as personal or intrusive. By holding that view, they think that they’re going to upset their customers by sending marketing messages.
That opinion can hold you back from increasing your revenue.
The truth is that people prefer to communicate with their favorite businesses through text messages. Plus, they’re more likely to get read than an email newsletter.
Do you want to know more about text messages? Keep reading to learn why you should use text message advertising in your next marketing campaign.
Your Customers Ask for It
Your customers will want to communicate with your company via text.
Text messages only work if your customers opt-in. So, your customers and potential customers have to agree to be put on your list in order to receive messages.
In order to build your list, you do need to invest in building up your customer base. You can do that by using SEO, social media, and traditional marketing.
Since your customers ask for text message marketing, it has a very high open rate of 98%. Compare that to email’s average open rate of 20%.
Text Message Advertising is Fast
Text message marketing is built for speed.
Think about how people use their phones. They have them nearby all of the time, and a lot of people feel naked without their phone.
When they get a text message, they hear the notification and have to see within seconds what that message is.
Within three minutes, 90% of text messages are read.
With that kind of speed, you can create engaging campaigns that ask users to respond immediately. It could be for a one-day sale, a special event, a pop-up store, or a birthday celebration.
Now, think of how people use email. They tend to see an email in their inbox, look at the subject line and who it’s from. If it’s not urgent, they’ll look at it later. That could be three hours, or three weeks later.
They may decide that it’s not worth their time, so they may delete it altogether.
The one thing that matters most in email marketing is the subject line. That’s how people determine if your email is worth opening or not. If you don’t know how to write a killer subject line, you’re going to have your email deleted often.
Higher Conversion Rate
Most forms of advertising require a large investment for you to cast a wide net with the hope that you’ll be able to get a few customers.
For example, direct mail has a response rate of 2% on average. SEO has an average response rate of 14%, and that varies by industry.
The average conversion rate for text messages is a whopping 40%. That is a remarkably high conversion rate for any form of advertising.
It’s an Inexpensive Form of Advertising
If you were going to create a direct mail campaign where you send out 1,000 pieces of mail, the cost would be anywhere between $.75 to $1.05 per piece. That includes design, permit postage, printing, and delivery.
Text messaging costs a fraction of that. Some companies offer monthly plans that include 1,000 text messages, which can average out to about $.03 a message.
Between the speed, conversion rates and the cost to market, text message advertising is a no-brainer.
Text Message Advertising Best Practices
Text message advertising is also called SMS marketing or text message marketing. Those terms all mean the same thing. It’s the use of text messages to reach customers.
There are two types of text marketing: one-way text messages and two-way text messages.
Both are effective ways to reach your customers.
One-way messages are messages that you’ll receive for bill reminders, appointment reminders, or even lunch reminders.
For time-sensitive information, you can use text messaging to stay connected to your customers. For example, you can remind them to order lunch or stop by your restaurant. Be sure to send the messages in a timely fashion. Nothing will annoy your customers like getting a lunch reminder at 3 pm.
Two-way messages can be utilized by your sales team to interact with prospects in an unobtrusive way. You can also use text messaging as a customer service tool to handle support issues or send out surveys.
The big thing to remember with text messaging is to keep your messages short. You have about 160 characters to get your message out.
You need to be direct yet have a little fun and have enough room to include a website link, too.
How to Get Started
Are you convinced that you should try text message advertising?
The first thing you need to consider is how you plan to use text messaging in your business.
You’ll need to come up with a plan to reach your customers and get them engaged.
Next, you’re going to have to find an SMS messaging provider. An SMS text provider can send out mass messages to your list, and they’re inexpensive to use.
Companies like Betwext Texting provide services where you sign up for a monthly plan and have the ability to send out a certain amount of messages.
The big reason why you want to sign up for a service is that they provide a number for you, so you don’t have to use your personal cell phone.
They also provide reporting, so you can track exactly what is working in your text marketing campaign. You’ll know when they’re opened, how many people responded, and clicked on the link in your message.
Text Messages Can Increase Your Bottom Line
Text message advertising has the power to increase your business revenue. It can be a unique way to reach your customers and attract new ones.
Not only that, but it’s a fast and inexpensive marketing method to grow your business.
If you want more great marketing tips, AtYourBusiness.com is at your service.
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