When it comes to using visuals in marketing, 68% of marketers think it’s very important or an absolute necessity. In the coming years, more than 80% of marketers will use visuals in their marketing materials.
One common visual chosen is the infographic. It creates a visual way of viewing technical and detailed data. By simplifying and visualizing it, you get a higher engagement rate and better ROI.
Follow this step by step infographic guide to creating your first infographic.
Identify Your Audience
You need to target your infographic to s specific audience. This will help keep the information relevant and concise. There are five general audience categories you can choose from, novice, generalist, managerial, expert, and executive.
What type of reader does your information apply to? Novices will appreciate the most basic of information. While executives want the most critical of information
An expert will want to see the details of your data.
Gather Your Content and Data
You need to choose the most important data for your chosen audience. Organize the data into an order that makes the most sense when reading in order. Keep the list short, you don’t want an infographic that scrolls forever.
Pick a Template
There are thousands of infographic templates available. This means you never have to waste hours of your time creating one from scratch. Look for a template that allows you to create an infographic quickly.
Compare the type of data and information that you want to include. Find a template that will work for this information. Not all templates will work for all data sets.
Customize Your Template
This is the part of the process that will take up the most amount of time. You’ll need to customize the template to include all of your information. Start with a catchy title and one to two sentence hook.
Then plug in your data using the templated charts and graphs. You can customize the infographic even more by changing the color scheme. A smart choice is to make the colors the same as your brand.
Credit Your Sources
At the bottom of every infographic, you must give credit to where you found your data. Not only is this required legally, but it gives your infographic credibility.
Publish Your Infographic
Now that you’ve created your infographic, you need a way to share it. The best place to do this is on your website blog. Be sure to promote it through social media or your email list.
Follow This Step by Step Infographic Guide
By following this step by step infographic guide, you can quickly and easily create infographics for your company blog. This will engage your readers by giving them a visual to look at instead of walls of text.
It will also help people better understand the data. Comprehension increases when visuals are used to portray data as it allows people to visualize the magnitude of the information.
Browse our many computer-related articles for more helpful and informative topics.
