Your website is the most important tool at your disposal for finding new customers and keeping them. You need to do everything in your power to make your website easy to use, interesting, and informative all at the same time.
If that seems like a tough challenge, it is. But that doesn’t mean you can’t make your website the best it can be for your customers. With a little research to understand what your customers want in a website, you should have no problem converting visitors.
So whether you want to overhaul your existing website or are starting a business and creating one from scratch, here are ten design trends for 2019 that will help your business grow.
Speed, Speed, and Speed
Above all else, your customers want to find what they want without any hassle. And the biggest hassle around is a website that lags.
You only have a few seconds to impress your website visitors to stay on your page. Poor design is a problem, but the biggest problem, by far, is slow loading. You have about three seconds for a page to load before customers start leaving.
If you do nothing else to your website in 2019, make sure it’s fast.
Design-centric websites are cool to look at, but they take a long time to load. One way to help with your load times is to take a minimalist approach that focuses on information rather than media.
In 2019, you can skip all the photos and other media elements in favor of more text options. This will speed up your load times and
Quick-loading websites are good for two reasons. The first is that your users will thank you. The second reason is that it can help boost your SEO, which will give you more opportunities to find new customers searching the web.
Focus on Mobile Users
Each year, more and more people use mobile devices to search the web. 2019 will be no different.
The first two things to focus on — speed and minimal design — will help your mobile users. Fast load times and easy-to-navigate web pages are bread and butter for mobile users. Focusing on mobile users will not hurt your customers using traditional computers either. In fact, it should help their experience as well.
Use Sticky Elements
Sticky elements are menus and icons that do not disappear when a user scrolls down the page. This gives you an opportunity to have important information like promotions and social media options in front of the user at all times. You can learn more about social media options at https://www.microdinc.com/social-media/
When you use sticky elements, make sure they aren’t intrusive. Keep them on the top or sides of your pages so they don’t distract from the information. Sticky elements can become a distraction, so focus on user experience first as always.
Offer a Chatbot
Sometimes, a visitor may have a specific question they want answered. Instead of forcing them to look around your webpage, you can implement a chatbot to help them.
Chatbots are artificial intelligence programs that can answer simple questions customers may have. This lets you save money on customer service representatives while still answering any questions a customer may have.
Professional websites have been using grid layouts for years, but as the need for fast load times increases in 2019, grids will be more popular than ever.
A grid layout allows your customers to navigate your website with ease. Each element of your webpage is in a logical spot that it obvious to users. This will enhance customer experience and help people find what they’re looking for.
Try Broken Grid as Well
While the grid layout is a way to simplify your website, it may look a bit boring. You can add a fresh look by employing the broken grid system.
Broken grid layouts still use a grid, but instead of simple, straight boxes, they add shapes for asymmetry. Unusual placements, creative fonts, and layered textures and colors are all different ways to achieve a broken-grid look. This helps break up the boring boxes into pleasing patterns that are also helpful and easy to use.
Because speed and customer experience are so important, 2019 will see an increase of single-page designs.
A single-page design is exactly what it sounds like. Instead of a website that has different pages for different subjects, everything is on one page. Your customers will like the easy-to-use format and search engines will reward you for the clean design. That’s a win-win for any website.
Use a Video Background
If you want to stick with a minimalist web design but want to add a little spice to your website, video backgrounds will be one of the hot design trends for 2019.
Video backgrounds are an easy way to make your website stand out from the norm. And while it may slow your site down a bit, it might be worth it. Studies have shown that video increase conversion rates.
Give background video a try in 2019 and see if it works for you.
Take Advantage of Micro-Animations
Because you’ll want to use a flat, minimalist design, you want to add small things that enhance user experience. Micro-animations can do that.
Micro-animations help guide users and give instant feedback. Movements like menus sliding into view when chosen or new sections appearing help make user experience fun and intuitive. It’s a clever way to give your website depth without bogging it down.
Try the Design Trends for 2019
If you want to make the most out of your website, try some of these design trends for 2019. It’s a great excuse to overhaul your existing website or an exciting template to use for a new one. Whichever trends you use, remember that your site should be all about speed and customer experience over everything else.
If you have any questions about how to make your small business the best it can be, please read our blog.