Do you want to know what makes a brand successful? We’ll give you a clue: first impressions are key attractors to customers.
Design is a powerful tool, especially in a world reliant on first impressions. A majority of business owners and marketers today put a lot of focus on good brand designs. Adobe reports that 59% of customers will pick a company over its competitors based on good design.
In this guide, we’ll give you 11 examples of brands and companies that have great visual identities.
1. Nescafe
Let’s begin our list with something almost everybody in the world enjoys: coffee. To be specific, we’ll talk first about the coffee brand Nescafe. Before it became a household name for instant coffee, Nescafe was late to the business.
Nescafe aimed for an advanced refining process and a simple yet pleasing visual identity. This resulted in Nescafe becoming a more popular brand thanks to its superior taste. The simple line from the end of the N over the rest of the letters also made for a memorable graphic.
2. Apple
Another example is one you’re looking right at now. If you’re using an iPhone, iPad, or Mac to read this post, that is. There’s no denying that one of the best visual brands is Apple.
It shows in the eloquent and fine details of their hardware. It’s seen in the clean lines and smooth transitions in the Apple OS. The most visible display of Apple’s clever design is in the distinct simplicity of its logo.
3. Louis Vuitton
In the fashion world, one of the most notable if not the most renowned brands is Louis Vuitton. That’s not only for the brand’s high-quality and stylish fashion pieces. Its fame also rides on the signature LV stamped onto its handbags and other products.
People like to show off their newest and most expensive items. There’s no better way to show your money than to wear it. In essence, Louis Vuitton specializes in creating high-priced bags that show off the logo to make its clients feel good about their fashion.
4. Disney
Disney has one of the best brand personality examples. No other brand feels and sounds more magical than Disney. Its successful films, award-winning song choices, and theme parks are a big part of its success.
However, you can also say that a big chunk of its accomplishments is in its branding strategy. Disney knows who its target market is, and it uses that to their marketing advantage.
5. Facebook
Let’s move on to examples of brands that focus on online content. You can take one glance at a person’s screen from across a café or in passing. Even from a split-second glance, you can tell if they’re on Facebook.
Its successful design lies in the platform’s consistency. It’s in the colors and the minimalist window. It’s there even before Facebook began its global ad campaign to educate people on Facebook Live.
6. Zara
Circling back to the fashion industry, let’s talk about Zara. The European brand remains relevant despite the competitive market. How does Zara stay on top despite its cutthroat competitors?
The brand’s secret is to get in on the latest fashion trends and to sell at more affordable prices.
The company also never forgets its core values.
7. Amazon
What company replaced Google and Apple as the most valuable brand in the world? According to a handful of rankings of global companies, that’d be Amazon. The brand was successful when it embraced the shift of consumer focus from traditional to digital retail.
They also implemented strategic SEO and affiliate marketing tactics. On top of all that, they made sure to establish the brand name worldwide. A powerful online store developed and became a household name.
8. Google
If you want awesome examples of branding, check out the Google products and services. The company remains relentless at developing a better search engine algorithm. It persists to make its services more useful to its consumers.
It continues to create an awesome online environment for everybody on the internet. Now, it’s common to hear people say “Google this” instead of “look it up online”.
Although Google uses a simple font, you know what you’re looking for because of the distinct colors. Its short, yet catchy name scores a big point for standing out among the competition as well.
9. Ikea
Let’s go back to retail stores but to a traditional type this time. The colors of the Ikea brand are a bold reference to its Swedish origins. Ikea also builds upon its mission to “create a better everyday life for many people”.
Ikea designers look at various homes and use what they find to make products consumers want. They don’t use a one-size-fits-all approach. They create various designs fitted to various cultures instead.
They focus on an innovative marketing approach. Ikea puts the focus on the design, not on the designer. We expect nothing less from a furniture store.
10. Samsung
As Apple’s main rival, Samsung needs to do more to attract people to its brand. Not only does Samsung offer cheaper products, but it also offers a wider variety. Where Apple remains consistent, Samsung isn’t afraid to try out new designs in its phones.
Your brand can bloom from the presence of a rival company, too. Highlight what you have that they don’t in your marketing approach. Above all, focus on designing better products or services.
11. Starbucks
We began with coffee, and we will end with coffee. Almost everyone in the world knows about the Starbucks brand. Why do you think people love it despite the brand’s expensive products?
Starbucks is one of the top companies with the best branding. To a degree, it rides on the exclusivity people feel when they buy a cup of Starbucks coffee.
If people believe that Starbucks is popular, they’ll want to try it. When they buy it, the brand’s popularity rises again. It’s an endless cycle with high-end brands.
Find Success By Following the Best Examples of Brands
These are the top 11 examples of brands that have an exceptional and successful brand design. We hope you took note of the visual techniques these brands use to succeed and stand out.
That said, you shouldn’t stop learning here. We have more content to help you get all the tips and tricks to stay ahead of the competition. If you want to see more about marketing, check out our other guides.
