Did you know that the internet gains over 1 million new users every year? So undoubtedly, the internet is the perfect place for businesses to grow since it has an almost endless number of users. But you’ll need to have a content marketing strategy if you want your brand to be on the radar of potential clients.
Would you like to learn how to measure brand awareness? If so, we invite you to stick around as we cover some of the most important content marketing metrics you should be following today.
1. Number of Pages Indexed
One of the most important digital marketing metrics you need to start following is that of page indexes, which is when Google places a page from your website on the search engine. As you can imagine, if none of your pages are indexed, then people won’t be able to find you organically, which means when they search for a particular keyword, your page will not show up. Fortunately, you can check if your website is indexed by visiting Google Search Console and clicking on Index.
And if you find a page that isn’t indexed, then you should ask yourself the following:
- Is the content outdated?
- Is the page duplicated on your site?
- Does it have a high amount of plagiarism?
- Are the posts less than 300 words long?
By asking yourself these questions, you’ll be able to determine what you need to improve on. Moreover, you can hire a digital marketing company to help you clean up your website.
2. Backlinks
An important metric you should follow if you’re doing b2b content marketing is that of backlinks. As you can imagine, strong backlinks give your website better authority on Google or other search engines. But, of course, you should check what kind of sites are linking to you since you wouldn’t want to be linked to a poorly made website. The good news is that there are companies that specialize in creating a successful backlink catalog.
And if that’s something that interests you, be sure to click here to learn more.
3. On-page Optimization
The final metric you should keep an eye on is that of on-page optimization since it’ll help your website rank higher on the search engine results. But, you’ll need to make sure you understand your market since you’ll need to be using keywords that relate to it. Here are some of the aspects that search engines take into account:
- Keywords in headings and subheadings
- Internal/external linking
- Examples of related keywords
- Keyword density
- Page title
Additionally, you should have a blog on your website since it increases on-page optimization. But, make sure you post quality content since that’s another aspect that Google takes into account.
Keep a Careful Watch on These Content Marketing Metrics
As you can see, there are several content marketing metrics you need to be aware of while establishing your brand. But, of course, it takes time to create brand authority, so don’t feel disheartened if you don’t see results. And, don’t forget to bookmark this post so that you can refer to it in the future!
Did you find these tips useful for improving your digital marketing? If so, feel free to browse through our other marketing-related posts before you go!
