If you’re running a small business today, you have opportunities that business owners before you could only have dreamed about. Today, people spend more time than ever on their cell phones. Much of this time is spent on social media.
Social media provides an amazing opportunity to connect with your existing customer base and expand your reach to more people. It’s essential that your business employ some social media strategies to take advantage of all that the web has to offer.
What are some of the most effective strategies for advertising your business on social media platforms? Read on and we’ll walk you through what you should know.
1. Promote User Generated Content
The idea of highlighting the work of customers using your product or service isn’t new, and it’s existed long before social media came around. However, there’s never been a platform more well suited for this sales strategy, so you’ll certainly want to take advantage.
This strategy involves highlighting the work of your customer base to drive engagement. Do you sell a product that allows users to craft their own work or accomplish their goals?
Using social media to advertise case studies, essentially, can help to convince others to come aboard as new customers. Apple did this successfully with their #shotoniPhone campaign and you can do the same with your product.
If you can highlight work from popular social media users, that will help even more. You can read this guide to connect with influencers on Instagram to determine how to go about this.
2. Get Interactive
A social media platform allows for interactivity between you and your target audience in a way that was never possible before. It’s one of the main benefits of social media. How can you utilize this interactivity and leverage it to increase your brand’s standing?
There are so many different methods. The simplest would be just engaging with those that engage with you. Responding to comments and DMs online is a great way to ensure your customers feel a real and genuine connection to your brand.
You can go a lot further if you want, however. Promoting challenges and crafting content that asks for user involvement can be a great way to better your business’s reach.
3. Share Core Values
In order to craft an enduring relationship between yourself and a potential consumer, you need to get a true sense of your brand across to them.
Social media provides a great outlet to do just that, allowing you to share multiple pieces of content that can help to drive home your brand identity.
No matter what image you’re trying to portray, you can cultivate and share it on these platforms with ease.
Understanding Social Media Strategies
It’s an exciting time to be a small business owner, with more opportunities to connect with consumers than ever before. If you’re new to advertising online, the above social media strategies might be of great help to you.
Need more business advice and information? Keep scrolling our blog for more.