With over one million restaurants in the U.S., many of them with multiple chains, it is a tough competition to get your’s noticed. And getting noticed is only half the work, you also need people to come eat at your restaurant.
If you are looking for new ways to market your bar or restaurant then investing in some unconventional marketing can help.
Read on for branded swag ideas to get customers talking about and trying out your business.
Personalized Glasses, Mugs, and Souvenir Cups
Everyone needs a drink no matter what is in the cup. That is why creating a brand can start with a simple sip of a beverage.
Use personalized glasses or mugs with your restaurant’s logo and name on it. This kind of swag shows customers that your business is here to stay.
Sell your company-imprinted drinking vessels as souvenirs or keep them in the restaurant waiting for your customer’s return. Nothing says brand loyalty like having a special mug with your customer’s name on it, literally and figuratively.
Wine and Bottle Openers
Using customer giveaways as a marketing strategy makes your brand more memorable and your regular feel appreciated.
Bottle openers will remind your customers of your delicious food and fun ambiance every time they use it. However, be sure to make your swag stand out from anything store-bought.
Include unique designs, shapes, and materials to create a go-to gadget for when the party starts.
Custom Chocolates or Mints
Free food always gets some attention. So this makes a perfect opportunity for brand awareness.
Put your logo and name on after-meal mints or chocolates to go with the bill. Your customers will love the treat and associate it with your restaurant.
This kind of swag proves that it is the small things that make an evening out memorable.
Shirts and Hats
Some branding ideas can be as traditional as a t-shirt or ball cap. Plus, apparel makes your customers walking advertisements for your business.
Be sure to make your design full of colorful graphics to create a fashion statement, not an on-person billboard. However, include your company name to make it clear that the clothing came from your establishment.
Also, offer various styles like sweatshirts, T-shirts, tank tops, ball caps, and visors to suit all of your customer’s personalities. You can either offer them on your website or have a small shop in your restaurant or bar.
Utilizing Your Branded Swag Ideas
Your branded swag ideas may sell themselves but it is better to use them as marketing tools. Entice people to come to your restaurant by offering discounts and giveaways.
For example, when you sign up for a mug membership you get half off on drinks. Or give away a free t-shirt to the 100th person to order an item on the menu.
Check out our Marketing section for more great ideas for your bar or restaurant.
