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CBD Marketing 101: How to Make Your Products Stand Out

The CBD (cannabidiol) market is booming right now, and it hasn’t shown any signs of slowing down. In fact, the CBD market is expected to reach $22 billion by the year 2022.

If you’ve been thinking about breaking into the CBD market, now is the time to do so. But, if you want to separate your business from all the others out there, you need to be able to market your products appropriately.

Not sure where to begin when it comes to marketing your products?

Here are some great CBD marketing tips that will help you make sure your CBD products stand out. 

Website Optimization

In order to attract new customers and avoid losing your current ones, it’s important to make sure your website is properly optimized.

The following are some steps you can take to keep your website running smoothly and ensure it’s easy to find online:

Make Sure Your Website Is Secure

If you’re going to be selling your products online, make sure you have a secure website.

If people are going to be providing you with sensitive information like credit card numbers, they need to know that your site is secure. Google also rewards you for having a secure site by boosting your search engine rankings.

Use Meta Titles and Descriptions

Meta titles and meta descriptions help people know what your website is about. If you’re writing these appropriately, your search engine listings will stand out and people will be more inclined to click on your site.

SEO-Ize Your URLs

Make sure your website URLs are easy to read, especially when you’re writing blog posts and putting up other types of content. There are lots of free tools you can use to edit your URLs and make them SEO-friendly.

Make Sure Your Website Loads Quickly

Fast load times matter. When was the last time you clicked away from a site because it took too long to load? Make sure your website loads within a few seconds to maximize search engine rankings and decrease your bounce rate.

Set Up a Blog

Blog posts with long-form content are great for boosting search engine rankings and helping to educate your customers about your products. Add a blog to your website and be sure to update it on a consistent basis.

Social Media Marketing

Social media is another powerful tool for CBD businesses. In order to use social media appropriately for marketing your business, be sure to implement the following strategies:

Use the Right Hashtags

Hashtags make it easier for people to find your posts. Every post should contain up to 30 hashtags that align with the keywords for which your customers may be searching.

Use Automation Tools

There are lots of tools you can use to auto-follow people and auto-like their posts on social media. Many of these tools also make it easy for you to schedule your posts in advance. 

Optimize Your Profiles

Make it easy for people to learn more about your business and your CBD products. Your profile should contain, at a minimum, a description of your business and a link back to your website. 

Engage with Your Followers

Engaging with your followers is very important. Respond to their comments and questions and let them know that you’re listening.

This doesn’t just help build brand loyalty. It also helps more people find your social media posts.

Use Appropriate Calls to Action

Encourage people to like your posts, check out your blog, or share your products with their friends. Make your calls to action specific to increase engagement and visibility.

Avoid Medical Claims

CBD is a pretty powerful product, and it’s easy to get carried away when you’re sharing information about it online.

Keep in mind, though, that it is illegal to make unfounded medical claims when advertising a product. 

You can talk about ways people use CBD and how it may be helpful, you cannot say that it will cure particular ailments or provide total relief from a specific condition.

Making unfounded medical claims can get your business into a lot of trouble. And, it can actually hurt your marketing efforts long-term. People may see your business as less trustworthy and will not be inclined to buy your products in the future.

Be Cautious When Working with Social Media Influencers

There are many CBD companies out there that work with social media influencers to advertise their brand and spread the word about the products.

Social media influencers can do a great job of marketing your products, but it’s important to do your research before agreeing to work with a specific person.

Many influencers charge thousands of dollars for a single post.

Make sure that you can afford such fees before agreeing to work with them. And, figure out what their post engagement and conversions are like to make sure it’s worth it for you to pay that price. 

Provide Excellent Customer Service

This might not seem like a marketing strategy at first. The truth, though, is that excellent customer service is essential for developing a positive reputation and ensuring people continue to buy your products.

Make sure you’re responding to messages from your customers in a timely manner, whether they’re coming from your website or social media.

It’s also important to advocate for your customers and make sure you’re putting out the kind of product you’d want to buy. Test your products yourself and make sure they’re up to par.

Educate yourself on the benefits and uses of CBD and educate your customers, too. This will help you establish yourself as an expert in the field and build trust with your customers.

Looking for More CBD Marketing Advice?

These CBD marketing tips will help you get the word out about your CBD products and make sure people understand what makes them so great.

Are you looking for even more marketing advice, though? If so, we’ve got resources for you.

Check out the marketing section of our website today for all kinds of great articles that will help you learn the ins and outs of marketing. You’ll become an expert in no time!