If you need to hire more people, your first stop is the Internet. Making a job post on one of the many career sites available is the easiest way to hire someone today. The harder part is writing a killer job ad. Here’s everything you need to know about creating a job posting that actually gets people’s attention.
There is a lot on the line when starting the process to hire a new person for your company. You want to be sure you find not just the most skilled worker, but also one that will blend seamlessly with your existing office culture.
It can be done, but requires work and patience. And the process isn’t what it used to be. Have you kept up on recent trends like virtual reality simulations?
Before you get to assess individual candidates, you must first attract the right people? How do you do this? Keep reading for all the details on writing a standout job ad!
Company
Often when writing up postings for open positions, company’s focus all their efforts on the actual position. While this is absolutely needed (see below), it is also important to include information on your company.
Show off any notable awards or achievements. This will show potential applicants they are applying to work for a prestigious company.
Actual Job Ad Position
Laying out details about the vacant job you have is crucial. Be sure to include job title, grade, and location. If the position will require any travel, list that as well.
If you don’t make travel clear, you risk finding a great candidate who declines once they find out they have to travel.
Include minimum qualifications like degrees and experience and any preferred qualifications. These can be things like software skills or speaking a second language.
Not every job posting needs to include compensation, but if you plan to include it, be clear and direct. Note whether it is negotiable based on experience.
If you aren’t sure how to write a job posting, check out to start.
Writing Tips
When possible, have current (and past) employees share their experiences. Being able to provide compelling and positive testimonials will help drive high-level candidates to your posting and company.
An example of this is Quake Global Indeed. There are reviews available that speak directly to the pros of working with that company.
It is also helpful to be very specific in your writing. Instead of just saying that you’ve grown over the last year, state that you’ve doubled your client list for example.
These type of statements showcase the potential an applicant could have working for your company. The chance to grow in a career is important for retaining employees.
One last tip for crafting an appealing job listing is to pay attention to appearance. Aesthetics matter, even with job postings. Avoid excess clutter on the post and ensure all key information is very visible.
Find Your Next Star Employee
If you follow these tips for writing your next job ad, you are setting yourself up for success.
Regardless of what position you are hiring for, putting time into the posting will be well worth it.
If you are looking for additional information on the next steps to take, check out our list of to get started!
