Every day you are exposed to ~4,000-10,000 ads. This is much more than being exposed to ~500 in the 1970s. With so many ads being thrown your way, it can be difficult to even absorb the information.
This is why ad copy is so vital. You want to create an ad copy that is compelling and snappy, that gets people to click through. Without it, your business will lose attention and profits.
Our guide has got you covered on how to succeed at ad copywriting. Keep reading to get a leg up on the competition.
Mirror the Readers’ Objective
The first thing to keep in mind when writing ad copy is the reader. Think about their objective. What problem are they trying to solve by clicking on your ad copy link?
You could reverse engineer it and think of what they’d search for first. Make the headline straight to the point. Don’t fluff it up with anything unnecessary.
You want to make your product, good, or service stand out. You want the process to be as simple as possible and for it to improve their lives in some way.
This is true whether you are producing a Google ad copy or Facebook ad copy. Check out The HOTH blog to get an idea of how to handle Facebook ads vs Google ads.
Include Numbers or Stats in Headlines
When you include numbers or stats in your ad copy, you draw the reader in. It creates legitimacy and will entice them to click on the ad that much more.
It helps to include stats in the copy of the ad too. This is an effective way to make your ad stand out from the competition. This will help the reader make an informed decision and to go with your product or service.
Pull Emotional Triggers
There’s a certain psychology to writing ad copy. The name of the game is to get someone to take action. If you’ve ever been click baited, then you know this feeling.
There’s nothing wrong with pulling at the reader’s heartstrings a bit. Especially when it involves business endeavors. These emotions can come in the form of anger, disgust, fear, or anything else you may think of.
Positive emotional triggers would include affirmations and humor. You want to gain the attention of the reader and draw them into whatever you’re selling. Rather than endlessly scrolling, you want them to stop dead in their tracks and head to your post from your ad copywriting.
Make Your Ad Copy Stand Out From the Crowd
With the reader in mind, your ad copy will stand out from the crowd. With so much competition online, you need to set yourself apart. Follow the steps above to do so.
You want to always be tweaking your ads for maximum benefit. What people want is constantly changing too. It can be difficult to stay up to date.
Our blog has got you covered. Check it out at your nearest convenience.
