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The 10 Commandments of a Successful Content Plan in 2019

Is your business getting dull? Are you ready to make a new, exciting content plan for 2019? Looking to create a solid marketing strategy framework for your business?

A well-made content plan should aid you. If you don’t know how to make one, we’ve got your back.

Below is our list of the 10 commandments of a successful content plan.

1. Develop Goals and Follow Through

You’ve got the whole of 2019 ahead of you. Have you got your long-term business goals set? What about your short-term goals?

To be able to make a great content plan, you need a solid content marketing mission statement. You will create your goals around that mission statement. It will set the tone for your content marketing idea.

Your content calendar should have extensive details about your goals. Make regular checks on your content calendar so you know where your business is standing. Are you following through with the plan, or are you lagging behind?

As long as your goals are still realistic, keep pushing yourself. If your goals start seeming too out-of-reach, re-develop them. Try to be creative about how you go about your re-editing and try not to change too much.

2. Study Your Audience

You can’t get everyone’s attention or interest in your business. This is why you have to identify, study, and cater to your audience. With that understanding, you can develop marketing strategies that you know your audience will love.

Knowing who your audience is will also make it easier for you to create the right content for them. The better you know your audience, the better you can connect with them. The better connected they are to you, the better your chances for increased conversions.

So how do you identify your audience? Use demographics. Valuable information includes age, gender, location, income, occupation, education, and marital status.

Look at two major markers they share. From there, observe their behavior as well as the behavior of others in the same demographics. This is psychographics.

Now, you know the psychographics and demographics of your audience. In essence, you already know who your audience is. All you have left to do is cater to them.

3. Keep Generating Ideas for Your Content Plan

You should have regular meetings with your colleagues where you brainstorm ideas. Keep an open mind and listen to everyone’s pitches. This is one way for constant idea generation for your company.

If an idea doesn’t work, don’t let it go yet. Put it aside for now. You never know if something else might come up later and that idea could be perfect for it.

Another way is to use tools like keyword generator. There are also tools that generate questions based on your keywords. This way, you can create content for questions real people ask on the web.

4. Create Engaging Social Content

Did you know that 34% of consumers will likely buy from you if your brand personalizes content? One reason why consumers want your personalized content is the connection. If they can associate with what they see from you, they are more likely to be partial to it.

You can make interactive content by promoting user-generated content. You could also use themes to give your content consistency. Social videos are great for shares and views, be they short, looped, or time-lapses.

A word of advice: don’t overdo it. Good marketing strategies know where to draw the line. People don’t like interesting but irrelevant content.

5. Make Content in More Than One Format

You shouldn’t limit your content plan to blogs, videos, or podcasts. There’s so much more to create out there that can engage your audience. Below are other formats you can use:

  • Surveys and polls
  • Quizzes
  • Reviews
  • Giveaways
  • Charts, graphs, and infographics
  • DIY or how-to’s
  • Case studies or researches
  • Newsletters
  • Guides or tips
  • Timelines
  • Online games

Unlike making blog-only content, diverse content formatting will not bore your audience. Keep your audience interested by switching up what you upload. You can also give a format on a specific day of the week so your audience knows when and what to look forward to.

There are more content formats that are available for your business site out there.  All you need is creativity and resourcefulness.

6. Allocate Resources Wisely

You need to be smart with how you handle your resources, be it funds, people, or tools.

You should know who is taking which role. Are your marketing managers creating content marketing strategies or are they creating content? Is everyone allowed to write blogs or do you have individuals hired for that?

Next thing you should know is getting the tools and resources you need. Is your podcast recorded with professional equipment yet?

If resource allocation gets too difficult, you can get help. Hire a graphic designer or a financial advisor. You can also buy professional equipment for easier content creation.

7. Spy on the Competition

In content marketing, the best practices are often common amongst all competitors. Everyone is posting videos, blogs, or podcasts already. Still, there’s a way to stay ahead of your competition.

Before you publish content, you have to know how your competitors are making theirs. Do some digging and observe how their content brings people in. Take note of anything they’re doing that people don’t like and avoid doing the same thing.

You’re not looking to copy what they’re doing. You are looking to explore your limits and to know where you stand in your marketing strategies.

The key is to find the best strategy that works for you and to use it well.

Got a knack for making fun and engaging videos? Keep at it. Someday, you could even start making vlogs for a more casual approach.

8. Always Conduct Keyword Research

A successful content plan is full of valuable keywords. How do you get these keywords? You do as the title says: conduct keyword research.

You do this by evaluating the value of your keywords. Is it relevant to your content? If it is, your next step is to use research sources.

Google Trends and Google AdWords Keyword Planner Tool help inform you about keyword demand and keyword referrals. Other sources give difficulty ratings for your keywords.

9. Use Excellent Analytical Tools

How do you know your content marketing strategy is a success? Track your analytics and check your progress. Analytical tools are available online.

Google Analytics is an example of a great analytical tool for businesses. It helps you see how your content marketing strategy is performing. Other analytics tools have features that measure social sharing activity and more.

The better you understand where you’re progressing, the better you can develop your content plan. Monitoring your progress will also help you find out where your content marketing weaknesses and strengths lie. That knowledge makes for easier content plan re-evaluation and adjustments.

10. Improve on What Works

We’ve told you to try different content formats and use an array of analytical tools. Now, observe which brings out the best in your business. A solid marketing strategy framework focuses on what makes the business successful.

Of course, you can still look to expand into other marketing strategies. You can still use other resources or tools. We’re saying you need at least one strategy that you’re successful and secured with.

What happens if they don’t work? Well, if they fail you, you have to let them go. You can’t hold onto your unique promotional items even though they don’t sell well.

Create Your Content Plan for 2019!

Those are our 10 commandments for a great content plan. Whether you’re a growing business or still a small one, this list should help you get ahead of the game. We hope you found the marketing steps and tips informative and useful.

But don’t stop here. We’ve got other guides for you to check out!

Plan to launch a big event for your business? A trade show is a great way to promote your business and create connections! Click here for planning tips on launching a trade show.