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The Ultimate Guide to Dental Website Design

If you’re looking to attract potential patients then you should consider revamping your dental website design. Click here for more info!

When visitors landed on your website, the first thing they pay attention to is the site’s design.

Good or bad first impressions of a website are 94% based on design.

Your dental website design matters! Just having a website for your dental practice isn’t enough.

You need to have a great website that looks clean and is mobile friendly.

Why? Because that’s what your patients and prospective patients expect.

In this article, I’m going to talk about the most important features every dentist’s website needs.

Read on so you can plan your website with confidence.

About Page

The About page is the second-most visited page on a dentist’s website.

Often, it’s the About page that helps a client decide to choose a particular dentist. This crucial web page allows prospective patients to make a personal connection with a dentist.

Include a good photo of you and your staff. Write about your approach to dentistry. Include fun info about yourself such as hobbies. Be personable. Use bullet points to make the text easy to read.

This page should be a high priority when you plan your dental website design.

User-Friendly Navigation

Your online visitors have high expectations. Give them a great experience from the first click.

Use responsive design to allow your patients to quickly check your hours or find your phone number on their mobile device.

In today’s smartphone era, this is a requirement for your website.

Read how SEO can help you gain clients.

Location and Hours

Where are you located and when are you open? Both current and prospective patients want it to be easy to find your practice’s location and business hours.

Include embedding a Google map. That way visitors can scroll around, zoom in and out, and get directions.

Make your hours clear. This is especially important if they vary from day to day.

Make your phone number clickable from mobile devices.

If you can answer questions by email, say so. Some people prefer emails to phone calls.

Online Bookings

This feature is worth the time and effort required to make it work. If you offer online appointments, you’re doing your patients and staff a big favor.

Staff will spend less time scheduling appointments on the phone. Plus, patients will be able to request appointments whenever they want. They won’t have to wait for you to be open to book.


Glowing reviews can become your dental practice’s best marketing materials.

You don’t even have to have a page dedicated to reviews. You can have them scroll along the homepage. Or scatter them over the entire website.

Don’t just put up text reviews with a person’s first name. These are not very credible or engaging. The best testimonials pages include pictures and videos, along with short reviews.

Use Analytics

Once you launch your dental website design, find out what is working.

Install analytic tools to monitor traffic on your site. You can get free Google Analytics tools for your site. These tools can tell you how many people visit your site and what pages they are landing on. You can even find out what device they are using to access your page and where they live.

This information is invaluable and can be used to optimize content. If a page is not getting many clicks, scrap it. Use your analytics to fine-tune your dental website design.

Dental Website Design Matters!

Now you know why your site’s design is important. We hope this post will help you move into the design stage with confidence.

Visit the website of Dr. Kot DDS PC for an example of a functional and appealing website.

Need help? Contact us for help with marketing and promotion – we’d love to chat.