86% of businesses engage in video marketing, which is a rise of 25% since 2016 up until today. The modern consumer is bombarded with advertisements every day. To capture attention, you have to present your company in a way that differentiates you from the pack. When it comes to advertising, video production is a fantastic [...]
Marketing
When 55% of consumers learn about brands through social media, having a strong social media presence is vital to the success of your business. But this success hinges on your performance across social media. For new users and consumers to learn about your brand, your social media following needs to engage with your posts. This isn’t [...]
Did you know that the average computer user clicks their mouse around 500 times per day? Some people can end up clicking 1,000 times or more. In the world of marketing, a click can turn into a sale, but it all boils down to having the right strategy. If you’re trying to increase the number [...]
Every day you are exposed to ~4,000-10,000 ads. This is much more than being exposed to ~500 in the 1970s. With so many ads being thrown your way, it can be difficult to even absorb the information. This is why ad copy is so vital. You want to create an ad copy that is compelling [...]
According to a survey, 59% of shoppers admitted to using Google to research a purchase they plan to make online or in-store. The survey further showed more than 50% of consumers use Google to discover a new brand. Also known as your business profile, a Google business listing is a free listing you create to [...]
