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Marketing

As the owner or manager of an IT company, you probably know your way around technology. In the digital business world, this is a fundamental skill. However, that doesn’t necessarily make you an expert on digital marketing. If you’re like most business owners, your specialty lies within your niche or industry. While this is important, [...]

Are you still wondering whether or not SEO is worth it for your business?  It might feel better to keep things the way they are, but make note that the world is shifting in a digital direction. Ecommerce sales jumped up 25 percent during the pandemic, and that has set the precedent for an even [...]

According to recent studies, over 90% of pages online receive no organic traffic from Google. This means the only traffic these sites see is from paid promotions or direct links. The problem with having pages like this on your website is that you’ll never see progress without continually paying for your hits. So how can you [...]

With a staggering 1.8 billion websites available worldwide, you might be wondering how your small business site will ever get noticed. Yet, knowing the average person spends 6 hours and 56 minutes a day online might give you hope that some of those people can get your site.  How can you make sure you get [...]

Press releases are very important to modern businesses. Regardless of the size of your business, you should know how to write one. If this is your first press release, you may have a few questions about them. Why write a press release? How do you write one? Why not just share your message on social [...]