For many consumers, their first impression of your business is the company logo. This is why businesses spend so much money on logo development. Did you know that BP spent over £136 million on its sunflower logo? An effective logo needs to quickly tell consumers what your business is all about. The good news is [...]
Marketing
Do you have fame but no fortune? Do great thoughts spring fully-formed from your head like popcorn? Do you ever wonder how celebrities make money once they are off camera? There is a whole industry tied to “renting” ideas, pretty faces, and intellectual property. You might have heard the word, “royalties”. What are royalties? Copyrights, patents, trade [...]
Are your sales on a slump? You’ve probably tried tweaking your sales and marketing strategy, but nothing seems to give. Well, you’re not alone. Finding customers is one of the biggest challenges for most small businesses. And without customers, there are no sales. So, what should you do? Give up and close shop? No, that’s [...]
There’s nothing more frustrating than failing to meet sales goals. While every team has a bad quarter from time to time, repeated failure is a bigger indication that something’s wrong. So what’s the secret to fixing your team’s sales performance? Focusing on the customer. It sounds so simple, yet many companies are so focused on [...]
In 2018, experts predicted that digital ad spend would reach 552 billion dollars! This year it shows no signs of slowing down. Are you ready to start a successful PPC campaign and join the digital ad spend revolution? If your answer is yes, then you undoubtedly have a few burning questions. You want a good return [...]
